Sandra Beaton

Marketing and Startup Planning Advisor

Marin SBDC

About Me:

Sandra is a bilingual (Spanish English) visionary leader who understands entrepreneurship and small business. She founded a value-based consulting firm, Beaton Global Connections, and grew up working in a small family business near Chicago that is now celebrating 47 years in business.

She ignites growth, positive change, collaboration and passionately leads with a mission and vision to uplift humanity through impactful business on a local, national or global scale. She offers new approaches and an innovative mindset to achieve growth. Her experience includes marketing/branding, business development/sales, strategic partnerships, new channels/markets, sustainability and corporate social responsibility.

She has over 20 years in Consumer Packaged Goods, Food & Beverage, Wholesale/Retail, Hospitality, Restaurants, Tourism, Wine & Spirits and Technology industries. One of her biggest accomplishments was earning the Social Capitalist Award with Fair Trade USA, a 47% increase in global farming income, and national press coverage in Fast Company, Fortune, and the NY Times. She led an unprecedented 3-year growth to reach the #1 growth market out of 21 globally, and hit a milestone of $1 billion in total U.S. sales.

She completed the Executive Leadership Program at Thunderbird School of Global Management and has lived, worked or traveled throughout Central and South America, Europe, Mexico, the Caribbean, Australia and New Zealand. She has presented at SBA conferences, served on boards including the California Hispanic Chamber of Commerce in San Francisco, on committees including the California Hispanic Shark Tank, and volunteered with philanthropic organizations such as the United Nations-USA and Big Sisters of America.

Sandra enjoys hiking, sailing, yoga, photography, new outdoor adventures, and traveling in her free time.

Expertise: Branding Strategy Business Planning BUSINESS STRATEGY Digital Marketing Hospitality Market Development Market Identification Market Research Marketing Social Media START-UP IMPLEMENTATION Winery Business Start-up

I also speak: Spanish