Michelle Bixler

Social Media Marketing Advisor

Marin SBDC

About Me:

I have been working in the social media marketing space since 2009 when Facebook business pages were just gaining traction across the country.  Being an early adopter of technology, I have always been fascinated by data analytics on web, social and mobile.  My entrepreneurship journey started when my bestie and I sold candy at our concession stand in our neighborhood when we were around 10 years old.  (We scaled that stand from 3 products to 20 in no time and sold out.)

I started my adult career in nursing and then switched to business after I invented a disposable baby car seat cover and filed for a patent.  Then, I bought a small pizzeria for a couple of years in Missouri, but I was obsessed with San Francisco startup life and a social media food/beverage conference brought me to the Golden State in 2011.  I made my move west when I was accepted into a startup accelerator for my mobile app in late 2012.  While working on my mobile app, I gained clients freelancing in the marketing space and continued building my network. I guess you can say that I have worn many hats and still do as a small business owner and marketing specialist.  Today, you can find me working with clients in my marketing agency, sharing adventures with my daughter wanderlusting in nature and traveling, working on my creative writing, playing music, creating content and volunteering.

My digital marketing experience consists of Social Media Marketing, UX, ASO, Google Analytics, Lead Generation, Email Marketing, Content Marketing, Consumer Behavior, Influencer Marketing and more. I can market B2B or B2C while staying up to date on both with the latest marketing trends from leading industry experts via zoom, webinars, conferences and reports, to name a few. (I am research obsessed.)  I share this with you so you know that I understand all of the pressures and demands of being a small business owner as I am one.  I am here to help your small business socially succeed and we will do that by being data-driven and creative working the build, measure and learn loop.

Expertise: Digital Marketing Marketing Social Media