Marin SBDCSan Rafael, CA

“Working with my SBDC Advisor has taught me important networking, negotiating and business skills that are the key to my current success. As a result, I now feel confident in my ability to attain my short and longer-term business goals. The SBDC NxLevel course enabled me to gain financial literacy and helped me create a visual roadmap for my business.”

Susanna Frohman

Susanna Frohman is an international and national award-winning photojournalist and visual storyteller who creates and licenses custom photographic print and web products that help corporations, media organizations and non-profit clients illustrate the heart of their mission.

Based in the San Francisco Bay Area, her work has been published in newspapers, books and exhibitions worldwide. Susanna honed her talent as a photojournalist with two major daily newspapers in California.

Susanna Frohman began counseling with SBDC Advisor Ken Wooller in order to learn the fundamentals of starting, developing and operating her own business.

Susanna Frohman Photography needed to develop a significant client base, raise funds, hire consultants and close contracts with clients in the corporate, non profit and general  marketplace.

Helped her launch her business with a fully-branded website, logo, business card and other printed collateral, including tri-fold mailers and a printed portfolio. Developed a marketing plan, business plan and the skills to hire a team that includes a consultant, graphic designer, web designer, marketing agency, and an accountant.

Managed an  international marketing campaign with 21% response rate (average is 7%), completedSBDC’s NxtLevel Entrepreneur course and wrote business plan draft, generated Google AdWords campaign and undertook website Search Engine Optimization.

Negotiated and signed new contracts while concurrently completing work for dozens of highlyaatisfied editorial, corporate & non-profit clients in the U.S. and abroad. Avis/Budget recently became a client. Significantly increased her revenues. Created one new job as the business owner and hired part time specialty experts when needed who may become employees in the future. Invested in her business from savings and credit. Client achieved significant economic impacts for starting a new business, job creation, increased sales, owner investment, completing both business and marketing plans, and creating a website.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.