Marin SBDCSan Rafael, CA

Social Media Marketing

Social Media Marketing

Wednesday, March 28, 2018 6:00pm to 9:00pm
$ 25

Social media marketing offers businesses a great opportunity to engage with their clients, across the entire customer lifecycle, on the social platforms they actively tune into for information. It's critical that, as a business owner/marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your customers.

During this class, you will learn how to leverage social media to engage with your customers. The topics covered include:

  • How to create a social media marketing strategy
  • How to choose what social media platforms are right for your brand/business
  • What content you need to support your social media marketing
  • How often to post on social media (and how to create a content calendar)
  • How to measure the effectiveness of your social media campaigns
  • What team and tools you need to support your social media strategy

Instructor Angelica Galland is a Digital Marketing Consultant who works with entrepreneurs and small to medium sized businesses to create an effective digital presence that attracts their ideal customers and authentically represents the essence of who they are. Angelica began her work in Web Design and Graphic Design in 1998. In 2013, she segued into Social Media Strategy as well as other forms of digital marketing. With an in-depth knowledge of the Facebook advertising platform, Angelica’s expertise is also in integrating and mapping out effective campaigns and strategies that include web design, social media marketing, newsletters, blogs and video content. 

To Register 415-485-9305
More Info 415-755-1100
College of Marin Kentfield Campus FH 110
835 College Avenue

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.