Marin SBDCSan Rafael, CA

The Big Brand Blueprint: How to Clarify your Message so People Listen

The Big Brand Blueprint: How to Clarify your Message so People Listen

Friday, May 10, 2019 12:00am to 2:00pm

Wondering why your marketing doesn't work? THIS could be why. Big brands know the secret to a compelling message. They have a process that gets them clear on how they communicate what they do. But small business owners usually skip this process and end up confusing customers with marketing that's all over the place. So what is this process? How can you clarify your message so customers listen?
Key Takeaways:
● Learn the three communication mistakes business owners make and how to avoid them
● Learn the messaging process the big brands use
● Learn the one-liner formula—the foundation for all your marketing

Instructor Rebecca Williams helps clients align their messaging around a strategic story so they can connect with their customers and grow their business. She works with companies to help tell brand stories through a variety of brand activation campaigns.
Rebecca has been facilitating individual and group learning for over 20 years. She has a dynamic and interactive teaching style that keeps individuals engaged with experimental learning, peer coaching, and lots of humor.



San Rafael Chamber of Commerce
817 Mission Avenue
San Rafael, CA 94901

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It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.