Video Marketing & Reels: Create Content That Connects
Event Details
In today’s digital world, video content—especially reels—is one of the most effective ways to capture attention, connect with your audience, and drive results. Whether you’re promoting your products, services, or brand story, this workshop will give you the tools and confidence to create videos and reels that draw in your target customers, all using just your smartphone. You’ll also get a look at how AI tools can help speed up the process, from generating images to creating video content.
What You’ll Learn:
- Explore AI tools to help generate images and video for your marketing
- Discover simple and affordable techniques for shooting quality video with the device you already have
- Master basic editing skills for fast, polished results
- Write captions to boost visibility and engagement
- When to use B-roll and talking-head videos to keep your content dynamic
- How before/after content can showcase real results and build trust with potential customers
Instructor Ed Troxell, founder of Ed Troxell Creative, makes starting and running an online business easy for small business owners. Ed teaches business owners how to easily show up, deliver, and engage with their audiences more consistently online – allowing them to take their businesses to new levels.

Workshop Instructor Ed Troxell