Event

Optimize Your Shopify & Increase Profits

Apr 22 12:00 pm — 1:30 pm
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Event Details

Is your Shopify store working for you and growing your profits? This workshop is designed to move you past the setup phase and into high-level optimization. We’ll look at how to refine your Shopify store to optimize your operations and profits.

What we’ll cover:

  • Product Precision: Master SKU architecture, COGS tracking, SEO-driven titles and descriptions, and how to handle variants.
  • Shipping: Configure your settings to optimize conversion rates, average order value and profit. We’ll also demystify free shipping and whether it’s a good idea for your business.
  • Inventory management: How to forecast inventory demand so you never sell out.
  • Profitability: How to use Unit Level Economics to drive higher profitability and make better strategic decisions. We’ll also explain how to track shipping profits.
  • Strategic Marketing: Compare social, search, and email marketing so you can prioritize where to focus your time and budget.
  • Traffic vs. Conversions: Evaluate when to focus on driving traffic (clicks) versus improving conversions. 

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

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Bill Ross, Instructor