Event

Increase Website Visibility – Boost Your Business with SEO

Nov 18 12:00 pm — 1:30 pm
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Event Details

Your customers are searching online every day—will they find you, or your competitors? Search Engine Optimization (SEO) is one of the most effective ways to attract the right people to your website without paying for ads. And with the rise of AI-powered search results and “near me” queries, getting found has never been more important.

In this workshop, we’ll break down SEO into clear, simple steps that any small business owner can follow. You’ll learn how search engines work, what really matters when it comes to ranking on Google, and the common pitfalls that keep many small business websites invisible. 

You’ll walk away with practical strategies to:

  • Understand why SEO matters for small business growth
  • Decide when to focus on organic SEO versus investing in paid ads
  • Identify and target the keywords your ideal customers are actually searching for
  • Improve your website content so it ranks higher and brings in quality traffic
  • Use free tools like Google Search Console to track progress and keep improving
  • Learn what AI-driven search (like Google’s AI Overviews) means for your content

This interactive session is designed for business owners who want more visibility, more traffic, and more customers. No tech expertise required—just a desire to grow your business online.

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

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Bill Ross, Workshop Instructor