Search Engine Optimization (SEO) Best Practices

May 9 12:00 pm — 1:00 pm

Event Details

It can be a daunting task to make sure your website is visible amongst the 1.92 billion other sites out there. Join this workshop to discover the core concepts of Search Engine Optimization (SEO) to improve visibility of your website.  This workshop will focus on understanding SEO, when to use it vs paid marketing, and discovering mistakes new businesses make when setting up a web presence. We will also cover website optimization tips to help you get noticed online and convert traffic into paying customers.

The course will cover:

  • Search Engine Optimization Fundamentals
  • Organic (unpaid) versus paid search traffic
  • How to define the right keywords
  • How to build your website content for maximum visibility
  • How to use Google Search Console to continuously improve your results

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Bill Ross, workshop instructor