Closing the Deal – From Networking to New Sales

Sep 30 12:00 pm — 1:30 pm

Event Details

If you’re connecting with potential clients but not closing deals, this workshop is for you. The key is learning the sales secrets that allow you to sell in an authentic way that fits your values and demonstrates your passion and care for clients. No high-pressure tactics or uncomfortable scripts—just proven methods to build trust and guide conversations toward sales.

Join instructor Laurie Zerga for a new approach to sales. She will teach an alternative to the stereotyped method of sales. You will learn to develop a sales strategy and build relationships that meet your personal style and feel natural and genuine. 

What You’ll Learn:

  • A step-by-step approach to get people to act
  • Techniques to communicate your products or services
  • The importance of a call to action
  • How to ask for the sale
  • That “No” means “not right now”

Instructor Laurie Zerga has advised companies of all sizes on how to double sales in as little as three to six months using marketing and sales strategies. She brings over 20 years of corporate background and experience growing her own company, Chef-K Inc. to an international presence. 

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

Laurie Zerga, Workshop Instructor