Event

Get Found on Google: Improve Your Visibility

Sep 29 12:00 pm — 1:30 pm
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Event Details

When potential customers search online for products or services, will they find your business—or a competitor? Showing up in Google today requires more than simply having a website. Your Google Business Profile, website content, and overall online presence all work together to influence how your business appears in local search results.

In this 90-minute workshop, we’ll cover practical ways to improve your visibility on Google. You’ll learn how to optimize your Google Business Profile, apply essential SEO principles to your website, and understand how newer search technologies such as AI Overviews and generative search may affect the way customers discover local businesses.

You’ll learn how to:

  • Optimize your Google Business Profile for local searches
  • Improve your visibility in Google Maps and “near me” results
  • Strengthen your website using practical SEO principles
  • Connect your website content with your Google Business Profile
  • Use reviews, services, photos, posts, and other profile features effectively
  • Understand AI Overviews, AIO, GEO, and how AI-driven search is changing discovery
  • Make your business information easier for both search engines and AI tools to understand

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

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Workshop Instructor Bill Ross