Event

Scale Your eCommerce Business: Strategies for Sustainable Growth

Oct 16 12:00 pm — 1:30 pm
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Event Details

Selling online is full of opportunity—but also full of decisions that can make or break your results. Whether you’re already selling online or planning your next step, this workshop will give you a clear roadmap for building an eCommerce business that grows sustainably and profitably. 

We’ll demystify the key elements of eCommerce and give you practical strategies you can apply right away. You’ll discover the strengths and tradeoffs of major platforms like Amazon, Etsy, and Shopify, how to reach customers through the right digital marketing channels, and what to know about operations and fulfillment so your business runs smoothly.

We’ll cover how to:

  • Attract customers through the right marketing mix, from organic visibility to cost-effective paid advertising strategies
  • Choose pricing and product-mix strategies to boost margins and support long-term growth
  • Learn proven tactics for increasing conversions and repeat customers
  • Discover best practices for streamlining fulfillment and inventory for scale, not just survival
  • Use analytics and AI to track performance, refine marketing, and forecast demand

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

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Bill Ross, Workshop Instructor