Digital Marketing Fundamentals

Sep 28 12:00 pm — 1:30 pm

Event Details

Choosing, building and managing digital marketing channels can be overwhelming. Yet, without digital marketing your business will struggle to grow.

In this interactive Webinar, we will guide you through your digital marketing channel options and help you decide which ones, in what order, make the most sense for your business.

The course will cover:

  • Traffic versus Conversions and how to approach both
  • Financial models to help with return on investment
  • Search Engine Marketing, Paid and Organic, Local versus National
  • Google Tools – Ads, Analytics, Search Console, Business Profile
  • Channels like email, social media & Amazon
  • Data analytics, website optimization and continuous improvement principles

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has a Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

Bill Ross, workshop instructor