Event

Leverage Google Business Profile for Growth & Expansion

Oct 7 12:00 pm — 1:30 pm
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Event Details

Whether you’re brand new to Google Business Profile or want to make sure you’re taking full advantage of it, this session will give you practical tools to drive more local traffic, calls, and customers.

When customers search for products or services in your area—whether on Google, ChatGPT, or other AI-powered search tools—will your business appear, or will they choose a competitor instead? Your Google Business Profile is often the first impression potential customers have of you, and optimizing it for both traditional and AI-generated search results can make the difference between being overlooked or getting the click.

In this workshop, we’ll walk you step by step through setting up and improving your profile so it works harder across all search platforms. You’ll discover how to showcase your services, use photos and posts effectively, respond to reviews in ways that build trust, and optimize your content for AI search engines.

You’ll learn how to:

  • Claim and verify your Google Business Profile
  • Optimize your information so customers find you first
  • Boost your visibility in “near me” searches
  • Leverage reviews and Q&A to strengthen your reputation
  • Use Google’s free features to stand out from the competition

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar/training/advising and any supplementary materials provided to attendees are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No attendee should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented herein.

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Bill Ross, Workshop Instructor