Artist Business Mini Incubator: Turn Your Art into a Thriving Business
Event Details
Are you a local artist looking to grow a sustainable business doing what you love? The Artist Business Mini-Incubator is a three-month program designed to provide you with the practical skills and entrepreneurial mindset necessary to effectively manage and grow your art business.
Whether you’ve been selling your work or have an informal business, this program will help you get organized, set clear goals, and take actionable steps toward turning your art into a viable business or grow from what you already started. You’ll learn from expert business advisors and connect with a supportive peer group to gain the strategies and accountability needed to take your art business to the next level.
What You’ll Learn:
- Financial Management: Organize and track your finances to make informed business decisions.
- Marketing & Sales: Identify your audience, craft compelling marketing message and explore new ways to sell your art online and in-person.
- Goal Setting: Develop clear, actionable goals to grow your business step by step.
- Pricing Strategies: Get personalized feedback and guidance on how to price your artwork effectively.
- Community Support: Build relationships with fellow artists, share experiences, and stay accountable.
Program Details:
- April – June 2025
- Meets twice a month (once online + once in person in San Rafael)
- Each month 3–4 hours of meeting time plus additional time outside of meetings to implement strategies
- Schedule set once cohort is selected
- This program is at no cost to you (a $2,500 value)
Generously funded by City of San Rafael, Marin SBDC, DSRAD, Art Works Downtown.
Instructor Gina Danford was a partner in a successful small business, where she helped drive growth, streamline operations, and scale the company for a profitable sale. Her entrepreneurial journey inspired her transition into consulting, where she now empowers other small business owners to achieve clarity, efficiency, and sustainable growth.
