AI-Powered Marketing: Systems & Workflows That Are Smarter
Event Details
Discover how to get more out of your marketing with AI. This intermediate-level workshop is for you if you already understand basic AI tools and want to apply them more strategically — to customer research, content creation, follow-up automation, and improving customer service.
Through practical examples and live demonstrations, you’ll learn how to move from isolated AI tools to a connected marketing system — including Zapier workflows, personalized email automation, and key legal, copyright, and privacy considerations. We’ll also share tips for keeping your voice and brand consistent as you automate. You’ll leave with clear, ready-to-use marketing workflows you can put to work right away.
By the end of the workshop, you will be able to:
- Use AI for market research, branding, and content development.
- Identify opportunities to automate marketing, lead follow-up, and customer service.
- Understand basic legal, copyright, privacy, and accuracy risks.
- Outline one AI-powered workflow for their business.
Instructor Luis Quiroz is a San Francisco–based marketing strategist, entrepreneur, and AI Certified Advisor for the NorCal Small Business Development Center (SBDC) Region. Born in Mexico and raised in Southern California, he brings a deep, lived understanding of small business ownership shaped by his parents’ entrepreneurial journey. His work focuses on helping entrepreneurs adopt practical, accessible marketing and AI tools to build sustainable growth.
In partnership with the Marin Builders Association and the Marin Council of Chambers
