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Event

Get Found in the Age of AI: Generative Engine Optimization (GEO)

Feb 19 12:00 pm — 1:30 pm

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Event Details

Search is changing fast, and your business needs to keep up. In this forward-looking webinar, you will learn how to optimize your content so AI tools like ChatGPT, Google’s AI Overviews, and Perplexity can actually find, reference, and recommend your business. This is your crash course in Generative Engine Optimization (GEO) — a new strategy for getting discovered in the world of AI-powered search. Ideal for local businesses, online shops, and service providers who want to stay ahead of the curve.

Instructor Luis Quiroz is a San Francisco–based marketing strategist, entrepreneur, and AI Certified Advisor for the NorCal Small Business Development Center (SBDC) Region. Born in Mexico and raised in Southern California, he brings a deep, lived understanding of small business ownership shaped by his parents’ entrepreneurial journey. His work focuses on helping entrepreneurs adopt practical, accessible marketing and AI tools to build sustainable growth.


In partnership with Marin Builders Association and the Marin Council of Chambers.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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Instructor Luis Quiroz

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Marin SBDC
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104 Bertrand Hall
79 Acacia Ave
San Rafael, CA 94901

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As part of the Northern California Small Business Development Center (SBDC) program, Marin SBDC focuses on advising small business clients located in the Marin SBDC network coverage area. Funded in part through a grant with the Governor’s Office of Business and Economic Development. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.

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Marin SBDC
Northern California Region
(415) 482-1819
  • Services

    Your Confidential, No-Cost Advisory

    Insights

    • 1:1 Advising
    • Get Funded
    • Webinars

    Stage of Business

    • Startup
    • Growing
    • Transition

    Helpful Links

    • Resources
    • Covid-19
    • Ask SBDC
    • All Services

    Specialties

    Initaitives

    • Import/Export

    Industries

    • Restaurants
    • Technology
  • About Us

    Helping Entrepreneurs Realize Dreams

    Our Program

    • About Us

    Our People

    • Advisors
    • Staff
    • Clients

    Helpful Links

    • Newsletter
    • FAQs

    Contact Us

    Marin SBDC
    104 Bertrand Hall
    79 Acacia Ave
    San Rafael, CA 94101
    (415) 482-1819

    Contact Us
    • Facebook
  • Our Partners
  • Trainings
  • Servicios en español

    SBDCIntel™

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    Federal Funding Transparency

    Funding and Financial Disclosures

    The Northern California Small Business Development Centers (Norcal SBDC) is a business advisory service of the Cal Poly Humboldt’s Sponsored Programs Foundation and is funded in part through a cooperative agreement with the U.S Small Business Administration.

    SBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the United States.

    The program is supported by federal taxpayer funds. By registering for services or training, clients certify that they are legally eligible to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal laws and Executive Order 14218 “Ending Taxpayer Subsidization of Open Borders (February 19, 2025).”

    As a nonprofit organization funded in part through government grants and partnerships, we are committed to openly sharing the details of our financial structure. Below, you’ll find a breakdown of our funding sources and how these resources help us serve the small business community.

    Our Funding Partners

    Funded in part through a cooperative agreement with the U.S. Small Business Administration and grants from the California Office of the Small Business Advocate. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or the California Office of the Small Business Advocate.

    Powered by SBA — U.S. Small Business Administration California Office of the Small Business Advocate

    Federal Funding Disclosures

    Norcal SBDC — In accordance with Section 632 of Public Law 117-328

    Small Business Development Center Program

    • Federal Share: 50% – $4,888,054.00
    • Non-Federal Share: 50% – $4,888,054.00
    • Total Program Cost: $9,776,108

    SSBCI Technical Assistance Program

    • Federal Share: 100% – $760,800
    • Non-Federal Share: 0% – $0
    • Total Program Cost: $760,800

    Federal and State Technology (FAST) Partnership Program

    • Federal Share: 50% – $200,000
    • Non-Federal Share: 50% – $200,000
    • Total Program Cost: $400,000

    SBA PRIME

    • Federal Share: 100% – $300,000
    • Non-Federal Share: 0% – $150,000
    • Total Program Cost: $450,000