Event

Scaling Sales with Google Ads

Apr 8 12:00 pm — 1:30 pm
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Event Details

Want to grow your customer base by reaching people searching on Google? This workshop will give you the tools to use Google Ads to drive measurable revenue growth and connect to new customers. Clients who have taken this workshop see increases in sales and develop a targeted approach to attracting the right clients. 

Specifically, you’ll learn:

  • Keywords: Choose the search terms that connect your ads to the right audience.
  • Campaign Setup: Implement tips to run your campaigns more effectively and target the right customers.
  • Budget & Bidding: Learn how Google Ads pricing works and how to manage your ad spend.
  • Measuring Results: Understand the key metrics that help you evaluate whether your ads are bringing in the right traffic.

A recent participant said, “For our AdWords internet ads, we were able to not only hone in on the customers we were trying to reach, but also save hundreds of dollars! Thank you for this incredible service!”

Instructor Bill Ross is a 20+ year digital marketing veteran with experience ranging from being a Founder/CEO of a high volume BtoC eCommerce business to working as a Senior Operations Manager at Amazon Logistics. Bill has his Master’s Degree in Marketing Information Systems and actively coaches eCommerce clients.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.

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Bill Ross, Instructor