Marin SBDCSan Rafael, CA

Social Media Marketing

Social Media Marketing

Wednesday, May 17, 2017 1:00pm to 4:00pm

Social media marketing offers businesses a great opportunity to engage with their clients, across the entire customer lifecycle, on the social platforms they actively tune into for information. It's critical that, as a business owner/marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your customers.
During this class, you will learn how to leverage social media to engage with your customers. The topics covered include:

  • How to create a social media marketing strategy
  • How to choose what social media platforms are right for your brand/business
  • What content you need to support your social media marketing
  • How often to post on social media (and how to create a content calendar)
  • How to measure the effectiveness of your social media campaigns
  • What team and tools you need to support your social media strategy

This workshop is provided by Marin SBDC (Small Business Development Center), in partnership with Community and Technical Education at the College of Marin.

Chloe Soroquere is a marketing and social media expert who works with startups and established companies to grow their business by helping them design and implement marketing strategies tailored to their markets. Chloe has over 30 years of expertise leading marketing and sales teams for large financial institutions such as Wells Fargo and Fleet Bank as well as experience in startup management roles.

Building 27
1800 Ignacio Blvd. Room 118

Apply Now

It all starts here. Complete the application and submit your request. A member of the SBDC will follow up with you and help you achieve your small business goals -- at no cost to you.
English French German Italian Portuguese Russian Spanish

This procurement technical assistance center is funded in part through a cooperative agreement with the Defense Logistics Agency.